Real Estate Investor Websites: Don’t Forget The Simple Things!
Real Estate Investor Websites: Don’t Forget The Simple Things!
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Home Page > Business > Online Business > Real Estate Investor Websites: Don’t Forget The Simple Things!
Real Estate Investor Websites: Don’t Forget The Simple Things!
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Posted: Jul 28, 2010 |Comments: 0
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Every real estate investor knows that having a website is important. Having more than one website is much better. One for sellers, buyers, private money lenders and each niche of the business presents you as much more knowledgeable and professional.
The technology today makes it so much easier for real estate investors to build a website without having much html (programming code) knowledge at all. In fact, more real estate investors are building their own websites than ever before.
I’m a real estate investor and marketer and I visit a lot of real estate investor websites to see how real estate investors use their own website as a lead generation gathering tool. Of all the problems I see, one of the main problems would have to be, not bringing the viewer to a “definite conclusion.” This will always kill their conversions.
Not Having A “Call To Action” Is A Conversion Killer!
Too many things happening on a web page and poor design are also a conversion killer. Real estate investor websites can’t make that mistake. Don’t make it confusing for the viewer. When someone arrives on your website, according to the research that’s been done, you’ve only got about three seconds to “capture” their attention and make them continue on. If they read the content there and decide that they’d like to get in touch with you, do you have a “clear call to action” for that visitor to take.
Make Your “Call To Action” VERY Clear…
Put up a big colored button on there that says “Click To Get Your FREE Report” or “Click Here To Sell Your House.”
People usually won’t read everything on the page. They scan. Attention spans are short, and with all real estate investor websites, you need to capture their attention within that first three seconds. Along with a big colored button, spell it out what you want them to do, with a strong call to action. This will increase your conversions greatly.
Only Make One Offer Per Page…
Be clear and don’t give them several choices. If someone has to make a choice, even if it’s something as simple as telling them to contact you by phone, email or sign up form, they’ll be less likely to take action. Why? Because they’ll have to make a choice between calling you, emailing you or filling out the form. People don’t want to have to choose from an array of boxes, forms etc. on any real estate investor website, when they’re already tired and looking for something easy.
Use the standard form on your page that only asks them for their name and email address. Make sure you tell them that their info will be safe and that you’ll NEVER share or distribute their information with anyone. That way, they’ll take the action of contacting you and you can follow up with them.
The Details Matter…
There are so many “details” involved in a great real estate investor website that it’s easy to leave out any one of them. I do know some html code, (not a programmer by a long shot), but I still prefer avoiding the hassle and time it takes to really do it right.
There is one company that has been a little under the radar with such a top notch product, but I believe it will blow the others out of the water when it comes to “features and price.”
There are too many other things for a real estate investor to be thinking about, without having to put all his/her websites, landing pages, forms etc. together. Let the pro’s do that and you can focus on making money! Happy investing!
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About the Author:
Learn about real estate investor sites ready to go: http://real-estate-investors-marketing.com/recommends/RW
Steve Berchtold is the author of the REIM Complete Package and (REIM Letter Series) Real Estate Investors Marketing Letter Series, designed especially for real estate investor’s direct mail marketing needs.
http://real-estate-investors-marketing.com/
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Learn about real estate investor sites ready to go: http://real-estate-investors-marketing.com/recommends/RW
Steve Berchtold is the author of the REIM Complete Package and (REIM Letter Series) Real Estate Investors Marketing Letter Series, designed especially for real estate investor’s direct mail marketing needs.
http://real-estate-investors-marketing.com/